Articles and posts
Beyond Opens and Clicks: Crafting Email Content That Resonates with Each Segment
February 15, 2024
Price Level Index (PLI) 101: definition, formula, how to use in your pricing strategy
February 7, 2024
September 29, 2023
Personalised pricing: myth or reality?
Personalisation has been the Holy Grail of Marketing for years. But we've looked at it from the wrong angle, trying to personalise user experience, messaging, onboarding. Now, customers signal that the only personalisation they want is price personalisation. But is it even feasible? And if yes, how to implement it?
September 22, 2023
Discount pricing strategy: how to prevent overstocks and stay profitable in 2024
Discounts have always been efficiently used by eCommerce businesses to increase sales velocity, clear dead stock, and gain a larger market share. That was until they ceased to be efficient recently. How should discounts be managed in the new post-pandemic reality with economic growth slowing down?
September 20, 2023
Sigma Sports: the unpleasant truth revealed by data
On September 19, 2023, Sigma Sports published its annual report, marking a first-time £4.1m loss in what they described as a 'challenging year' for the industry. Aimondo Team analyses what actual challenges are to blame
September 19, 2023
theworks.co.uk profit margin drops. But is it really because of geopolitics?
On Thursday, August 31, 2023 The Works, British discounter for toys, hobby, arts and crafts announced a slide in profits blaming geopolitic and post-pandemic realities. But is it really the case? Our data suggests otherwise
September 11, 2023
Price Elasticity Of Demand: why do you need to estimate it before starting a promo?
Imagine this: you made a commitment to hit a certain level of revenue. You're a bit behind but you're not worried: surely, you'll be able to intensify sales velocity by launching a discount campaign. Not so fast: it might not work as expected!
September 7, 2023
Price Scraping: What is it? How to use it to grow your eCommerce business?
Price scraping is the automated process of collecting price data from online sources. While the fundamental idea is similar to the old-fashioned method of checking prices by visiting websites (eye-balling), automation is a game-changer. Here's how you can use it:
September 6, 2023
Price Intelligence Solutions: How To Choose The Right One. Full Guide for 2024
The most full navigator in the world of pricing intelligence: why some tools are expensive, and some are not? How pricing data is collected? What features to look for?
September 5, 2023
TOP 5 Mistakes Everyone Makes While Choosing a Repricing Software
One of the most effective strategies for success in the world of online selling is dynamic pricing, and repricing software plays a pivotal role in this. However, many retailers make common mistakes when selecting a repricing software, which can significantly impact their business.
September 1, 2023
Price optimisation for controlled stock velocity
How to use price optimisation to exit stock at a predictable pace without offering huge discounts and leaving a lot of money on the table.
August 31, 2023
Best 7 MAP Monitoring Services in the UK in 2024
In the ever-evolving world of e-commerce, maintaining control over the Minimum Advertised Price (MAP) has become a crucial aspect of a brand's success. MAP Monitoring Services help businesses track and enforce their desired pricing strategies across various online platforms, ensuring fair competition and brand value.