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Articles and posts

Competitive edge

February 22, 2024

Top 7 Tools and Solutions For Email Marketing That Support Deep Customer Segmentation, According To Our Research

Beyond Opens and Clicks: Crafting Email Content That Resonates with Each Segment

Competitive edge

February 15, 2024

Price Level Index (PLI) 101: definition, formula, how to use in your pricing strategy

Pricing strategy

February 7, 2024

Why Customers Buy? Never Trust Those Marketers!

Pricing strategy

January 16, 2024

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Competitive edge

June 26, 2022

D2C: Manufacturers taking control of their prices

Now the manufacturer is moving to block the shady reseller by entering the realm of direct to customer sales.

Repricing

June 8, 2022

Competitive Repricing Software: The best for your business in 2024

Your choice of repricing software will depend significantly on your business, the type of business, the extent of your product ranges, and what you expect to get from your competitive price monitoring analysis.

Competitive edge

June 1, 2022

Omni-Channel Shopping for Optimal Audience Targeting

With computers and the internet came the diversification into online retail, the advent of the smartphone brought mobile and app-based retail.

Competitive edge

January 10, 2022

eCommerce platform trading with guaranteed success (2024 update)

Successfully building a brand in this environment requires not only a good product, but also precise pricing on the basis of competitive information accurate to the day. We've put together a guide on how to achieve it in 2023

Competitive edge

September 14, 2021

Alternative Payment Channels for eCommerce Business

While credit and debit cards still dominate the payments channel for online retail, with increased consciousness of payment security, both merchants and customers have begun seeking alternatives

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