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Articles and posts

Competitive edge

February 22, 2024

Top 7 Tools and Solutions For Email Marketing That Support Deep Customer Segmentation, According To Our Research

Beyond Opens and Clicks: Crafting Email Content That Resonates with Each Segment

Competitive edge

February 15, 2024

Price Level Index (PLI) 101: definition, formula, how to use in your pricing strategy

Pricing strategy

February 7, 2024

Why Customers Buy? Never Trust Those Marketers!

Pricing strategy

January 16, 2024

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Price monitoring

July 18, 2023

TOP 5 MISTAKES in Smart Pricing Software Implementation in 2024

To ensure a successful implementation, it's important to steer clear of common mistakes. In this blog post, we will explore the top 5 mistakes businesses often make when implementing smart pricing software.

Competitive edge

July 18, 2023

How to Manage and Prevent eCommerce Returns — 5 Min Guide To Out-Of-The-Box Solutions

Did you know that for online purchases the starts on returns are x4 bigger than for offline shopping? On average, around 30% of products purchased online are returned, while for offline this parameter equals 8% only. The good news is there are way to make this number lower. Using advanced technology and a little out-of-the box thinking.

Repricing

July 11, 2023

Transforming Your Retail Discount Pricing Strategy

Unlock the potential of discount pricing strategies and revolutionize your retail pricing strategy. Explore different pricing policies and gain insights into effective retail pricing strategies to maximize your business's success.

Price monitoring

July 6, 2023

MAP Enforcement — doing it without doing it

MAP is a pain point of every brand manufacturer. Because it's a part of image it translates to the customer. If someone starts selling Gucci bags at 10% of their average retail price – what message will it send to the shoppers? That the brand has been robbing them all this time?

Repricing

July 5, 2023

Stay Ahead of the Competition: Repricing Software as a Game-Changer in the Pricing Solutions Industry

Repricing software is revolutionizing the pricing solutions industry, empowering businesses to automate pricing strategies, make real-time adjustments, and maximize profits. Discover how this game-changing tool helps businesses stay ahead of the competition, win the buy box, and optimize profit margins.

Competitive edge

July 5, 2023

Unhappy Customers? Maybe You Price Your Products Too Low. Price Perception Biases Explained

The hunt for the perfect price can be as elusive as a unicorn for those in the e-commerce world. Set it too high and you risk losing sales; too low, and you might just be undermining customer satisfaction. Surprising? Indeed, but recent research indicates that pricing your products too low might be damaging your brand more than you think.

Price monitoring

June 27, 2023

TOP 5 Steps to Protect Your Brand's Value and Reputation with MAP Price Monitoring in 2024

This article presents the top five steps you can take to safeguard your brand's value and reputation, utilizing the power of MAP price monitoring. From implementing automated MAP tracking to dealing with price violations, these steps will help you establish effective brand protection measures.

Competitive edge

June 23, 2023

Product Pricing: A Complete Guide On Models And Strategies in 2024

There are numerous studies that prove: pricing can impact not just the immediate desire to buy but more long-term aspects like customer loyalty, brand positioning, churn rate and many more. Hence, choosing the right pricing strategy or model is a life-and-death decision for any company’s management. Here’s a quick overview of the most common pricing models, their applicability for various industries, upsides and drawbacks.

Competitive edge

June 22, 2023

Balancing D2C and Retail Partnerships: Best Practices for Manufacturers

The rise of D2C channels presents an interesting conundrum for manufacturers. The challenge lies in finding a strategy that allows both D2C and retail channels to coexist and flourish.

Repricing

June 21, 2023

The Power of data quality in eCommerce repricing

‘Garbage in, garbage out’ has always been the information processing industry’s mantra

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