19 Inspirational Quotes about Pricing

August 2, 2023

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If you were asked to share one inspirational thought about pricing, what would it be? From tech leaders and founders to eCommerce managers, to pricing experts, many people have shared their most thought-provoking quotes about pricing.

1.    “The single most important decision in evaluating a business is pricing power.” — Warren Buffett

2.   “Pricing is by far the biggest tool for earnings improvement.”— McKinsey & Co

3.   “You know you’re priced right when your customers complain—but buy anyway.” — John Harrison

4.    “Nowadays people know the price of everything and the value of nothing.” — Oscar Wilde

6.   “Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.” — Phillip Kotler

7.     “Don’t fall into the irresponsible trap of setting low prices. It will kill your business cold. Low prices attract cheap customers with luxurious demands.” — Mac Duke

8.    “The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.” — Seth Godin

9.    "Price is what you pay. Value is what you get.” — Warren Buffett

10.    “Designer pricing should hurt, but it shouldn't kill you. You wince when you hand over your AmEx, but once you get it home, you never regret it. You divide it by how many days you're using it, and suddenly it becomes affordable.” — Michael Bastian

11.    "In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.” — John Quelch

12.   “Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.” — Howard Schultz

14.   “If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.”— Roy Williams

15.   "A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." - Peter Drucker

16.  "Price is not the key differentiator; it's the strategy behind price that matters." - Robert J. Dolan

17.  "Quality is remembered long after the price is forgotten." - Gucci Family Slogan

18.   “The single most important decision in evaluating a business is pricing power... If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”– Warren Buffett

19.  "Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash."–Patrick Campbell


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