Alec Scheul, Revenue Management at Aimondo

Alec Scheul, Revenue Management at Aimondo

With years of experience in sales and revenue management, Alec makes significant contributions to Aimondo's Knowledge Hub. He covers topics related to competitive strategies, competitive pricing, and strategic approaches to revenue growth


Competitive edge
Pricing strategy

With over 18 years of experience in sales spanning various locations and verticals — including the UK, EU, and Cyprus, and industries like FinTech, Chemical, Manufacturing, and B2B SaaS — Alec is a seasoned expert. His expertise lies in building profit-first B2B pricing and quoting frameworks, as well as in crafting effective promotions and discounts.

He provides comprehensive coverage on a wide range of topics, from evaluating current pricing software in the market to sharing best practices in B2B pricing strategies. His insights are invaluable for businesses looking to optimize their pricing models and enhance their market competitiveness

Alec is also one of the contributors to Aimondo Pricing Academy free pricing certification course.

More from this author:

AI for All: Advanced Dynamic Pricing Solutions for Small and Medium-sized Businesses

Discover the power of Advanced Dynamic Pricing and how it can revolutionize pricing strategies for small and medium-sized online businesses. Learn about rule-based algorithms, quantity-based discounts, and advanced features that can optimize product prices and boost profitability.

Balancing D2C and Retail Partnerships: Best Practices for Manufacturers

The rise of D2C channels presents an interesting conundrum for manufacturers. The challenge lies in finding a strategy that allows both D2C and retail channels to coexist and flourish.

Best 7 MAP Monitoring Services in the UK in 2024

In the ever-evolving world of e-commerce, maintaining control over the Minimum Advertised Price (MAP) has become a crucial aspect of a brand's success. MAP Monitoring Services help businesses track and enforce their desired pricing strategies across various online platforms, ensuring fair competition and brand value.

Best Amazon Repricing Software for the UK and European Online Sellers in 2024: Complete guide

Choosing a price comparison tool for Amazon is not easy. But we have you back. If you have not decided what repricing software you should use in 2023, and if you're catering to the UK/ EU markets this guide will help you to make a data-driven choice.

Competitive Repricing Software: The best for your business in 2024

Your choice of repricing software will depend significantly on your business, the type of business, the extent of your product ranges, and what you expect to get from your competitive price monitoring analysis.

D2C: Manufacturers taking control of their prices

Now the manufacturer is moving to block the shady reseller by entering the realm of direct to customer sales.

Discount Pricing Strategy – Dissecting How and Why (2024 Update)

Price will always be one of the crucial determining factors of whether a customer chooses one particular retail over the others. What is a discount pricing strategy and how should you implement one for maximum results?

How To Choose A Price Monitoring Service Provider In 2024: Complete guide

For the last 6 years price monitoring has become a must for everyone who works on competitive markets. From small businesses selling on Amazon to Walmart, to Nike, to valve pipes manufacturers. Here’s the most accurate guide that will help you to make the right choice.‍

MAP Enforcement — doing it without doing it

MAP is a pain point of every brand manufacturer. Because it's a part of image it translates to the customer. If someone starts selling Gucci bags at 10% of their average retail price – what message will it send to the shoppers? That the brand has been robbing them all this time?

Price Intelligence Solutions: How To Choose The Right One. Full Guide for 2024

The most full navigator in the world of pricing intelligence: why some tools are expensive, and some are not? How pricing data is collected? What features to look for?

Top 8 Things to Consider While Choosing a Price Intelligence Solution in 2024

In the fast-paced world of e-commerce and retail, staying ahead of the competition requires strategic decision-making, and pricing is a key element in that strategy.

Top 6 Things You Need to Know About MAP Price Monitoring in 2024

At its core, MAP Monitoring is a way to track pricing data across various resellers and online marketplaces, thereby ensuring that the minimum advertised pricing (MAP) policies are adhered to, thus protecting brand value.

Top 5 Tools for Competitive Price Monitoring in 2024

Competitor price monitoring is a key component of any effective business strategy. With countless businesses now competing online, having a handle on your competitors’ pricing strategies can give you a significant edge. Automated price monitoring tools offer an efficient way to stay informed of price changes, trends, and potential market opportunities. Given the importance of this data-driven approach to making pricing decisions, we will explore the top five tools for competitive price monitoring.

TOP 5 Steps to Protect Your Brand's Value and Reputation with MAP Price Monitoring in 2024

This article presents the top five steps you can take to safeguard your brand's value and reputation, utilizing the power of MAP price monitoring. From implementing automated MAP tracking to dealing with price violations, these steps will help you establish effective brand protection measures.

Transforming Your Retail Discount Pricing Strategy

Unlock the potential of discount pricing strategies and revolutionize your retail pricing strategy. Explore different pricing policies and gain insights into effective retail pricing strategies to maximize your business's success.

TOP 5 Mistakes Everyone Makes While Choosing a Repricing Software

One of the most effective strategies for success in the world of online selling is dynamic pricing, and repricing software plays a pivotal role in this. However, many retailers make common mistakes when selecting a repricing software, which can significantly impact their business.

TOP 5 MISTAKES in Smart Pricing Software Implementation in 2024

To ensure a successful implementation, it's important to steer clear of common mistakes. In this blog post, we will explore the top 5 mistakes businesses often make when implementing smart pricing software.

Solutions for Competitive Price Monitoring. Guide for 2024

Competitive price monitoring has become an essential aspect of effective pricing decisions in today's dynamic business landscape. As businesses face increasing competition, understanding and staying ahead of competitor prices is crucial for maintaining a competitive edge. Automating the process of competitor price tracking can save time, provide real-time insights, and enable informed pricing decisions.

Pros and cons of competitive pricing (2024 Update)

Competitive pricing in eCommerce is the strategy that can make or break your business. It encompasses powerful benefits but some potential pitfalls as well. Real-life examples from 2023 on pros and cons of competitive pricing in eCommerce

Decoding Profit Margins: Gross, Net, Operating, Contribution and Pocket Margins. Differences, use cases and formulas

Pricing isn't a stand-alone process —it's a strategic puzzle piece intricately linked to profitability. At the heart of this puzzle lie various types of profit margins, each offering unique insights. Let’s dive in and see what kind of margins are necessary to measure to make effective pricing decisions.

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